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Tuesday 10 August 2010

prodiga new pics







Earlier in the year I worked for an amazing upcoming designer by the name of Jennifer Levenstone with her high end clothing label 'Prodiga'!
Jenny is getting plenty of press coverage for her beautiful items and having seen them whilst at the shoot, I can certainly tell you they are stunning! as were her models and concept for the shoot.. hope you will all agree these shots were worth all the hard work and effort that was put into them!
Here is a little piece about Jenny and Prodiga-

Young entrepreneur and Fashion Designer, Jennifer Levenston, left Leeds Art College at the tender age of 19 years old to branch out and launch her own brand, Prodiga.
“The Italian word for ‘lavish’ is exactly what I wanted my clothing line to reflect, but with a difference. It needed to have the ability to be worn in everyday life.
Jennifer continues: “Breaking into the market is a huge challenge, especially in today’s current climate. Much to my surprise, Mintel has reported a rise in high-end designer clothing over the past year.
“The clothing range has been born out of a societal change. Soaring numbers of women are demanding high quality, fashionable work attire.”
Prodiga designs aim to allow women to embrace their fashion conscious image, whilst retaining ‘the look’ within the workplace. The clothing range uses a mix of fabrics such as laces, alongside ruffled and structural elements.
Jennifer has designed the collection from ongoing research and inspiration for the ‘perfect’ blouse.
“I feel that whilst decorative designer blouses are highly sought, the choice is somewhat limited. You either face an extremely large price tag, or stuck overpaying for basics.
“I recently had a photo shoot for my first collection, and it exceeded all my expectations. I got in touch with a couple whose garden won the Garden of the Year Award! I stumbled across our outstanding photographer on Facebook, Adam Barouhk from London. The shoot was also filmed by Eddie Steinberg to generate a short film intro for the website.”
The first collection is made of beautiful fabrics to generate a stunning garment, and practically usable – an everyday garment. Check out the beautiful and inspirational work of Fashion Designer, Jennifer Levenston. If you like what you see, or would like to find out more by getting in touch by email on
jennifer.levenston@prodiga.co.uk.
Hope you like them.. xxxox

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